Our integrated approach
In today’s convergent mass media space, narrow specializations are restrictive. The ability to quickly grasp enormous amounts of information and present it creatively in words and visuals across different media is indispensible. In other words, if you can read, write and communicate effectively with visuals, then whether newspapers go online, or films are shot on DSLR, you will always be in demand because of the skills you learn here at SCM. Our integrated course includes broadcast and print journalism, film, advertising and corporate communications. We are proud of our alumnae who have gone on to become successful media professionals in varied fields.
The SCM edge
Beyond learning the craft, our students turn into professionals by gaining unique perspectives on issues that affect all of us including social and human issues, mass media responsibility and ethical values which widen world views and encourage big picture thinking.